Duda Pootz

Padilha Deputado Federal 2018 | Agência: Urissane | Cliente: PT Brasil Direção de Arte Senior: Duda Pootz

DUDA POOTZ

Work

In 2020, I was appointed as the Creative Director for José de Filippi's mayoral campaign in Diadema. Alongside an unparalleled team and the candidate's partnership, we repositioned his identity in the public sphere. Despite the challenges posed by the pandemic, our vibrant campaign garnered an impressive 106,849 votes, marking my debut triumph as a creative director.

Working in the third sector and politics, particularly within the Presidency of the Republic and public communication, I've come to understand firsthand how Design can profoundly impact people's lives. I firmly believe in communication as a catalyst for social change, which is why I dedicate my efforts to progressive campaigns aligned with my political stance.

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Project's

Photography

ART DIRECTION

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ART DIRECTION

Art Direction

PHOTOGRAPHY

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PHOTOGRAPHY

SOME OF MINE

Creative

Political Activism

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POLITICAL MKT

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POLITICAL MKT

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POLITICAL MKT

Haddad Presidente 2018 2º turno | Agência: Urissane| Cliente: PT Brasil Direção de Arte Senior: Duda Pootz

Presidency of the Republic of Brazil | Agency: Tv1 e Isobar | Client: SECOM/PR Art Director: Duda Pootz

From 2013 to 2017 I was able to work at incredible companies like Isolar Brasília, which took care of the plateau's account for a period and with Tv1, which took care of SECOM's internet deliveries for years. I left the Communication Secretariat of the Presidency of the Republic a more senior professional and full of baggage.

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In the same year of 2018, I contributed to the creative team for the presidential runoff campaign of Fernando Haddad and Manuela D'ávila, creating and animating social media content for the candidates.

Prefeito Felippi 2020 | Agência: Urissane | Cliente: PT Brasil Direção Criativa: Duda Pootz

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In 2021, I was appointed Creative Director of the Communication Department of Diadema City Hall. Where I was proud, together with a great team, to bring a revolution to the way city hall communicates with citizens.

From 2018 to 2022, I served as a Senior Art Director, actively participating in campaigns and initiatives aimed at empowering democracy in Brazil. Notably, I spearheaded the visual identity for the congressional campaign of Dr. Alexandre Padilha, currently a federal deputy for São Paulo and Minister-Chief of the Institutional Relations Secretariat of the Presidency of the Republic.

My journey began in 2013 when I interned at the Internet Department of the Presidency of the Republic, later transitioning to the newly established Digital Communication Office. This pioneering office aimed to establish the government's digital presence on social media platforms. There, I was involved in crafting infographics, campaigns, and the day-to-day of government social medias page such as Portal Brasil and Planalto.gov.

I was able to develop my professional and personal skills by working and watching so closely at such historic moments in the history of my country, such as seeing from the inside the re-election of the first female president. In 2014 we even ran a campaign together with Maurício de Souza encouraging young women to dream of being whatever they want.

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creative art director

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